Trailfinders & Destination New South Wales
The Challenge
Destination New South Wales and Trailfinders wanted to promote New South Wales to a UK audience in a fresh and engaging way. The aim was to showcase destinations, activities and experiences within the Australian state while also highlighting the expertise, experience and advantage of booking with Trailfinders.
The Solution
National Geographic Traveller (UK) commissioned a journalist to liaise with a Trailfinders product destination specialist, talking to them about the places they had selected in New South Wales.
The Results
We launched a digital campaign on nationalgeographic.co.uk (National Geographic Traveller’s previous website), with 5-bespoke articles and a digital hub. This was supported on National Geographic Traveller’s social channels, promoted with an email to its subscribers and underpinned with an ad in the magazine.
