This campaign resonated deeply with its intended audience, delivering significant brand awareness. Analysing the user engagement across the campaign, it also demonstrated that both the desire and intent are there to book travel to Sarawak. 

Among the captivating digital features, 5 ways to explore Sarawak, Malaysia's rising adventure hotspot and Malaysian menu: inside Sarawak's restaurant revolution had overwhelming traction, with average dwell times of more than four and five minutes respectively. Meanwhile, on social media, comments and saves soared on Monkey business: meet the orangutans of Sarawak, Malaysia, with the article experiencing one of the highest click-through rates and 1,026,348 impressions. Audience favourites also included the sensational photo stories A culinary journey through Kuching and Discover the impressive sights of Niah National Park in Sarawak. 

Engagement with the videos exceeded expectations, with an average viewing time of over a minute, 26% higher than the set KPI. Notable among the videos for their quality and impact are The Orangutans of Sarawak, closely followed in performance by Flavours of Sarawak. 

Our efforts to illuminate Sarawak’s diverse tourism offering not only reached the set KPIs, but surpassed them, painting a clear picture of engaged consumers.